Rate Increase Calculator

See what a rate increase does to your revenue and profit, and how many clients you could lose before it stops paying off.

Solo practiceGroup practice

1Where should we send your results?

Optional. Add your email and we'll send you a copy of your results when you click Calculate.

Name Email

2Your rates

Current rate per sessionProposed new rateShare of sessions the new rate applies toPrivate-pay sessions, for example. Insurance rates don't change when you raise your fee.

3Your volume and margin

Weekly sessionsEach client is assumed to come weekly, so this is also your number of active clients.Weeks worked per yearDirect cost per session %Clinician pay plus per-session costs, as a % of collections. When clinicians are paid a % of collections, they share in the increase.Per-session costs only (card fees, telehealth, etc.).

4Client response

Clients you expect to loseNumber of clients who leave because of the increase.Openings you'll refill at the new rateNumber of those openings you'll fill with new clients. If you have a waitlist, most get filled.

Your results

Change in annual profit

Clients you could lose and still break even

with no refills

Rate increase

Annual revenue today (affected sessions): $0
Annual revenue after the increase: $0
Change in revenue: $0
Change in clinician pay and direct costs: $0
Sessions per week freed up: 0
Your revenue per hour worked: $0

What if more clients leave?

Change in annual profit if you lose more clients, with your refills applied.

Clients lost	Revenue change	Profit change	Sessions freed / week

See your results

Get a copy of your results

We'll email a summary of these numbers to the address you entered in step 1.

How this is calculated

Affected sessions: Weekly sessions × weeks per year × the share of sessions the new rate applies to. All other sessions stay the same.
Clients: Each client is assumed to come weekly, so affected clients = weekly sessions × the share the new rate applies to. Refilled openings can't be more than the clients you lose.
Profit change: Profit is figured at your contribution margin (1 − direct cost %). New profit = (affected clients − clients lost + openings refilled) × weeks per year × new rate × margin. Old profit = affected clients × weeks per year × old rate × margin.
Break-even client loss: Affected clients × (1 − old rate ÷ new rate), rounded down: the number of clients you could lose and still make the same profit. Example: with 25 clients, going from $150 to $165, you could lose 2 clients and still come out ahead, while working fewer hours.
Sessions freed: Clients lost − openings refilled, in weekly sessions. That's time you can fill with new clients, admin or a life outside work.

These figures are planning estimates, not tax, legal, accounting or investment advice.